top of page
AdobeStock_163929769_Preview_edited.jpg

Coaching, Strategy & Thought Leadership That Moves Local Government Forward.

Supporting professionals to lead with purpose, navigate change and deliver impact.

Authentic Leadership

Wellbeing First

Practical Support

talg t_4x.png

Whether it’s one-to-one coaching or strategic support across a whole organisation, we’re ready to help.

SERVICES

Giving leaders clarity, confidence, and space to grow.

SKyoQr.tif_4x.png

Leadership Coaching

Confidential, reflective support for senior leaders and emerging talent. We help you surface assumptions, clarify values, and explore new perspectives — so you can lead with clarity and courage.

Asset 12_4x.png

Wellbeing Coaching

Personalised one-to-one coaching that helps you reduce stress, prevent burnout, and build habits that support energy, performance, and happiness.

Fi0vTh.tif_4x.png

Bespoke Coaching

We design support systems for whole organisations, blending individual and group coaching to create healthier, more effective teams.

WHO WE HELP

Trusted by ambitious, local government professionals at:

unnamed (3) 1
unnamed (1) 1
unnamed (2) 2
unnamed (2) 1
unnamed (4) 1

TESTIMONIALS

“The Truth About Local Government has provided strategic support to our council, and we are very grateful. Their coaching has helped us think more clearly, act more decisively, and lead more compassionately.”

— Council Leader, Local Authority Partner

“Matthew’s coaching helped me step out of the operational churn and reconnect with strategic intent. He has a way of asking questions that cut through complexity and bring clarity to what really matters for the organisation, and for me as a leader.”

— Director of Strategy, Local Authority

“It was the first time in a long time I felt truly listened to. Matthew created a space where I didn’t have to perform or pretend just think, feel, and be honest. That space changed how I show up, not just at work, but in life.”

— Councillor, District Council

Image by krakenimages

COACHES

Experienced, compassionate, and sector-aware

2.png

Matt Masters

Executive & Leadership Coach: Specialist in reflective enquiry, values‑led leadership, and strategic clarity.

3.png

Beth Carr

Health & Wellbeing Coach: Expert in stress management, nutrition, mindfulness, and creating lasting behaviour change.

Led by Matt Masters and a carefully chosen network of coaches, we bring deep sector knowledge and lived experience. Our team has worked both inside councils and alongside them, giving us first-hand understanding of the scrutiny, complexity, and resource pressures leaders face every day. 

qHOOkC.tif_4x.png

Ongoing Support

Walking alongside you with consistent support to sustain progress over time.

8y25hC.tif_4x.png

Action / Accountability

Turning reflection into meaningful, sustained change.

Bhnity.tif_4x.png

Practical Tools

Equipping leaders with real-world techniques they can apply immediately.

oykVLF.tif_4x.png

Sustainable Growth

Helping individuals and organisations build lasting habits that endure beyond the coaching journey.

v5C8JT.tif_4x.png

Systemic Thinking

Seeing the bigger picture and making values-led decisions.

HUO0E0.tif_4x.png

Contextual Relevance

Grounded in the lived realities of public service leadership.

vpMLQp.tif_4x.png

Psychological Safety

A safe, confidential, and non-judgemental space where leaders can be honest and vulnerable.

fAg9Uv.tif_4x.png

Reflective Enquiry

Asking better questions that unlock insight and growth.

APPROACH

A supportive pathway to lasting leadership growth.

bottom of page